A Word Presto chama os especialistas certos para a etapa em que você está, para que cada peça de conteúdo receba exatamente o suporte de que precisa.
Reviews the existing content, context and purpose so the workflow starts from a clear understanding of what is already there.
Shapes headings, sections and page flow so the content has a clear editorial structure before or during drafting.
Keeps tone, style and persona consistent so content sounds like the right brand, expert or publication.
Turns a topic and goal into a structured content brief — purpose, audience, angle and sections — before any drafting starts.
Builds and rewrites drafts that follow the brief — structured, on-purpose, and ready for review.
Checks whether the draft is clear, structured and ready to move forward before it reaches a client or CMS.
Rewrites individual sections that are unclear, thin or off-brief without touching the rest of the piece.
Summarises what is ready, what needs attention and what should not move forward so humans can make a confident sign-off decision.
Tightens sentences, simplifies structure and improves flow so the content reads clearly for its intended audience.
Checks that the draft actually fulfils the brief — surfacing gaps, drift and misaligned sections before they go any further.
Packages approved content with the structure, metadata and notes needed for clean handoff to a CMS, website or client.
Flags unsupported claims, risky statements and compliance issues in content before it is approved or published.
Produces a structured brief for refreshing existing content — what to update, what to cut and what to add.
Creates a distribution brief that maps where approved content should go and how it should be adapted for each channel.