Word Presto zieht die passenden Spezialisten für die jeweilige Phase hinzu, damit jeder Content genau die Unterstützung bekommt, die er wirklich braucht.
Reviews the existing content, context and purpose so the workflow starts from a clear understanding of what is already there.
Shapes headings, sections and page flow so the content has a clear editorial structure before or during drafting.
Keeps tone, style and persona consistent so content sounds like the right brand, expert or publication.
Turns a topic and goal into a structured content brief — purpose, audience, angle and sections — before any drafting starts.
Builds and rewrites drafts that follow the brief — structured, on-purpose, and ready for review.
Checks whether the draft is clear, structured and ready to move forward before it reaches a client or CMS.
Rewrites individual sections that are unclear, thin or off-brief without touching the rest of the piece.
Summarises what is ready, what needs attention and what should not move forward so humans can make a confident sign-off decision.
Tightens sentences, simplifies structure and improves flow so the content reads clearly for its intended audience.
Checks that the draft actually fulfils the brief — surfacing gaps, drift and misaligned sections before they go any further.
Packages approved content with the structure, metadata and notes needed for clean handoff to a CMS, website or client.
Flags unsupported claims, risky statements and compliance issues in content before it is approved or published.
Produces a structured brief for refreshing existing content — what to update, what to cut and what to add.
Creates a distribution brief that maps where approved content should go and how it should be adapted for each channel.